What the API Enables
The Hello Gubby API exposes the full platform functionality that powers the dashboard and built-in integrations.
Call data: Access call logs, transcripts, recordings, and AI-generated summaries. Pull this data into your own systems for analysis, compliance, or operational workflows.
Configuration: Programmatically manage AI agent settings, prompts, FAQs, and business information. Update configurations without logging into the dashboard.
Webhooks: Receive real-time notifications when calls complete, appointments book, or other events occur. Build reactive workflows that respond instantly to call activity.
Contact management: Create, update, and retrieve contact records. Sync caller information bidirectionally with your own contact databases.
Appointment scheduling: Check availability, create appointments, and manage bookings programmatically. Integrate with scheduling systems the built-in integrations do not cover.
Analytics: Pull call metrics, conversion data, and performance statistics. Build custom dashboards or feed data into business intelligence tools.
Common Use Cases
Developers use the Hello Gubby API for a variety of integration scenarios.
Custom CRM Sync
Your company uses a CRM that is not covered by built-in integrations. The API lets you push call data, contact information, and appointment records to any system with an API of its own.
After each call, a webhook triggers your integration. Your code pulls the call summary, transcript, and any captured data, then creates or updates the corresponding record in your CRM. The contact history stays complete without manual data entry.
Industry-Specific Software
Vertical industries often use specialized software that general-purpose integrations do not support. A medical practice management system, a legal case management tool, or a custom-built operations platform can all connect through the API.
You build the bridge between Hello Gubby and your industry tools, ensuring call data flows into the systems your team actually uses.
Multi-Tenant Solutions
Agencies and SaaS providers building on Hello Gubby use the API to provision and manage accounts programmatically. Spin up new voice AI instances for clients, configure their settings, and manage billing all through API calls.
This enables fully automated onboarding. A new client signs up on your platform, and your system provisions their Hello Gubby account, configures it based on their inputs, and connects it to their phone number without manual intervention.
Custom Reporting
The built-in analytics cover common metrics, but your business might need specific reports. The API gives you access to raw call data for custom analysis.
Build reports that combine call metrics with data from other sources. Analyze call patterns alongside sales data, marketing campaign performance, or operational metrics. Feed call data into data warehouses for long-term trend analysis.
Workflow Automation
Webhooks enable event-driven automation beyond what pre-built integrations offer. When specific events occur, trigger custom workflows in your own systems.
A call flagged as high priority triggers an internal alert. An appointment booking kicks off a preparation workflow. A missed call notification prompts an automated callback sequence. The possibilities match whatever your business needs.
Getting Started
Developers can begin using the API with a few setup steps.
Generate API Keys
In your Hello Gubby dashboard, navigate to Developer Settings. Generate an API key for your integration. Keep this key secure; it provides full access to your account.
For production integrations, create separate API keys for development, staging, and production environments. This allows you to revoke or rotate keys without affecting other environments.
Review the Documentation
API documentation covers all available endpoints, request formats, response structures, and authentication methods. The documentation includes example requests and responses for common operations.
Start with the quick-start guide, which walks through authentication and a simple API call. From there, explore endpoints relevant to your integration needs.
Set Up Webhooks
For real-time integrations, configure webhook endpoints in your dashboard. Specify the URL where Hello Gubby should send event notifications.
Test webhooks by making calls and verifying your endpoint receives the expected payloads. Use signature verification to confirm webhook authenticity and prevent spoofed requests.
Build Incrementally
Start with the simplest integration that provides value. Pull call logs to verify API connectivity. Add webhook handling. Then expand to more complex features as your integration matures.
Technical Details
The Hello Gubby API follows RESTful conventions for predictable interaction patterns.
Authentication: API keys passed in request headers authenticate all requests. Keys can be scoped to specific permissions if you need restricted access for certain integrations.
Rate limits: Standard rate limits prevent runaway integrations from impacting system performance. Limits are generous enough for normal use cases. Contact support if you need higher limits for specific applications.
Response formats: All responses return JSON. Timestamps use ISO 8601 format in UTC. Pagination uses cursor-based navigation for efficient handling of large result sets.
Error handling: HTTP status codes indicate success or failure. Error responses include descriptive messages and error codes for programmatic handling.
Versioning: API versions ensure backward compatibility as the platform evolves. Integrate against a specific version, and your integration continues working even as new versions release.
Agency and Reseller Considerations
Agencies building white-label solutions have additional API capabilities.
Sub-account management: Create and manage accounts for your clients programmatically. Each client gets isolated configuration and data.
Billing integration: Access usage data for billing your clients. Pull minute usage, call counts, and other metrics to calculate charges according to your pricing model.
Brand customization: Configure branding elements through the API for fully automated white-label deployments.
Batch operations: Update configurations across multiple client accounts efficiently. Roll out changes to all clients or specific segments with single API calls.
Support and Resources
Hello Gubby provides developer support for API integrations.
Documentation: Comprehensive API reference with examples, guides, and best practices.
Developer community: Connect with other developers building on Hello Gubby. Share patterns, ask questions, and learn from others' implementations.
Technical support: Developer-focused support for integration questions, debugging, and architecture guidance.
Status page: Monitor API availability and performance. Subscribe to notifications for planned maintenance or incident updates.
The Bottom Line
Pre-built integrations cover common platforms, but every business has unique systems and workflows. The Hello Gubby API ensures you are never limited by what integrations exist today.
Connect to proprietary CRMs, industry-specific software, custom databases, and homegrown tools. Build automated workflows triggered by call events. Create white-label solutions for your clients. The API provides the foundation for whatever you need to build.
For developers building on Hello Gubby, the API is the gateway to custom integrations that match your exact requirements. Access the full platform programmatically and make voice AI work within your unique tech stack.
